Wednesday, June 29, 2011

Joe Krastel - Job of the Week

Joe Krastel picking up his framed art here last week.

When East Baltimore’s Joe Krastel  is not painting some of his favorite Maryland subjects he’s working very hard at his thriving design company called Just Extreme Graphix.  Located in East Baltimore for over 16 years, Joe’s business has grown into a very busy shop where they design and print T-shirts and apparel which are shipped throughout the United States.
Over the past six years Just Extreme Graphics has demanded the bulk of Joe’s time and talent. He freely admits that his goal now is to rejoin the art fair circuit part-time where he will sell his paintings and reproductions directly to patrons. This objective is what brings Joe to our shop repeatedly for printing and framing giclées  of his work. We wish him much success as he begins to spend more time on his passion for painting. We’ve included a few images of his below. And if you’d like to reach Joe for business at his shop you may phone him at 410-284-5522.

"Crab Boat" by Joe Krastel.

"Ray Lewis"  by Joe Krastel.
"Flacco" by Joe Krastel

Friday, June 24, 2011

Cheri Coulter - Job of the Week

Annapolis artist Cheri Coulter has been with Archival Arts since our early days at the old South Balitmore location. It is interesting to see and chat with her when she is dropping off  exciting new work or picking up a series of giclée prints at our newest location on Benson Avenue in Halethorpe, MD.  A true artist, Cheri has spent her entire life devoted to painting as well as other creative disciplines such as sculpture and photography.  You can catch Cheri at the Whitehall Gallery in Annapolis where she is the part-time manager. Stop by and say hi to her next time you are down that way.  In keeping with the season we've included some of Cheri's colorful work below.
"A Toast to Summer" giclée print by Cheri Coulter

"Bonnie's Water Lily" giclée print by Cheri Coulter

Friday, June 10, 2011

Telltale Tips: The Most Important yet Most Ignored Factor in Selling Art Prints

 If you are reading this blog you're probably already selling prints of your art or are considering selling prints.  Either way, hopefully you have done  a little research on making prints or have found someone to make prints for you.  In my 10 years of printing experience, I have discovered one factor that is overlooked time and time again by both amateur and "professional" art printers.  This factor can greatly reduce the quality of your digital file, and ultimately affect your sales.  I'm talking about image clarity.

1950's Brownie camera with plastic lens.
I know I know, that's a no-brainer right?  If you make prints, of course you want them to be clear.  The problem is, due to our over-exposure to mediocre photo prints, we have been trained to accept blurry images as OK.  In my opinion it all started when Kodak came out with the Brownie camera.  Before the Brownie, photography was mostly limited to professionals who used 8x10 and 4x5 view cameras.  These cameras were very well built and the quality rendered was usually quite good due to the quality of the lenses used.  By the time cameras were cheap enough for families to buy via mass production the size of the film was reduced to medium format while lenses were manufactured smaller with diminished quality.  Because of this the prints made from these cameras were substantially more blurry.  But for the price, we accepted it and it became the norm.  In the years to come, consumer photo quality only got worse. Fast forward a few decades and digital cameras are repeating history, only backwards.  We started out with very low quality digital files in the 1990's, (under 1mb).  Although the camera file sizes increased over time, the quality of the digital camera lenses has more than likely varied from horrible to lackluster.  Again, bad lens quality translates into low quality prints.  

 So there it is!  In a nutshell, our need for cheap, quick turn around has lowered our standards for print quality in the photographic realm.  The problem is, this mentality has made its way into the fine art market, as well as other print markets.  Today, many artists and print houses believe they can create good prints using digital cameras or scanners that use low quality lenses to render the digital file used for printing.  Don't fall for it my friends!  As many of you have found, the scanner we use at Archival Arts plays a major role in the quality of your prints.  It uses the highest quality lens available as well as super high resolution.  Look at the comparison below and judge for yourself.
 Notice the clarity of the pencil lines and the background around the hat.  In addition pay attention the common yellowish cast and lack of detail in the darker areas of the digital camera image.  Keep in mind both of these images are 3"x 3" at 72 dpi for this example.  The dpi count of the file has no influence on the quality of the image.  It is the lens that determines the clarity.  If you are spending a few hundred dollars on an art print, what kind of quality would you want?

Friday, June 3, 2011

Welcome Newcomers!

     If you just received our last newsletter and this is your first time here, Thanks for visiting!
For those of you not familiar with blog pages, you can scroll down the page to see articles from the past few weeks.  If you would like to see older articles, find the "Blog Archive" on the right of the page.  You can click on the white arrows to show the titles of the articles for each month.

     Before you leave, please click "Follow by Email" at the top right of the page to have emails sent when new articles are posted.

     Hope to see you soon!  Don't be shy if we ask to take your picture for the blog!  :)

Schuler School of Fine Arts Exhibition - Event of the Week

Beth and Hans at Archival Arts today picking up their
work for the Schuler School Exhibition this weekend.

Hans Guerin and Beth de Lioselle, artists and instructors at the Schuler School of Fine Arts in Baltimore, stopped by this afternoon to pick up their paintings and scans. The talented couple cut it close to the deadline for the internationally known school's painting and sculpture exhibition which opens tomorrow, Saturday, June 4. This event which runs through Monday, June 6 promises to continue its time-honored tradition of exhibiting the work of those who study and teach the traditional techniques of the masters. In addition to the work of Beth and Hans and many more artists, the show includes our clients Hans Briggs and Carol Thompson. Stop by and see their amazing work in person. 

"Chickadee with Hydrangeas"-  oil on panel - by Beth de Lioselle

"Mother Earth" - oil on canvas- by Hans Guerin

"White Cat" - watercolor on paper - by Fritz Briggs

For additional information, contact:
Schuler School of Fine Arts
7 East Lafayette Avenue
Baltimore, MD 21202
Phone: 410-685-3568
Fax: 410-727-5821