Archival Arts Impressions

I thought long and hard about the 3rd important factor for selling your art. You could argue that subject is important, or price which can also make or break a sale but  I had to settle on finding the right market . You can negotiate price, and some artists can make just about anything look good but if you pick the wrong market to sell your art, you can lose a lot of money. Now that you have clean, professional looking art and all of your pieces contain your personal theme, you now need to find a market that connects you with buyers who can't live without your art. Whether you decide to sell online, or through galleries or at art shows, you must first find out who your buyers will be. What type of person or business will want to hang your art? Will they be beach goers, horse riders, animal lovers or traditionalists? Where do they live? Where do they shop, eat and play? Where do they work? Answering questions about who your customers are will help you find creative ways to rea...

Factor 2: Branding  Any marketing expert will tell you that branding is very important when selling a product. Some people think that branding is only for large companies to brainwash people into buying their product.  But what exactly is branding? " The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other product" (http://www.entrepreneur.com)  Your brand as an artist is what you want people to "feel or perceive" when they encounter your art.  This feeling will drive all the decisions you make when creating marketing materials and this feeling comes directly from your art. You can also use your brand as inspiration to create new art. Let's say for example you are a book illustrator and your style is colorful and whimsical. Those two adjectives should describe everything potential clients see from you.  Your font should be whimsical, your layouts for postcards and brochures should be colorful ...

     For over 15 years, I have been studying both the local and national art markets to find out what drives art sales. These two markets are very different in many ways but I have found 3 factors that play a big role in selling art in any market. This will be a 3 part blog.      Factor 1: Craftsmanship   is one of the most obvious factors that separate artists who struggle with sales and those who sell volume.  There are many words you can use to describe craftsmanship: clean, skilled, polished, professional and quality are just a few. Craftsmanship is a planned process that eliminates mistakes and distracting, sale killing, defects.      The idea starts with using materials that will stand the test of time. This can mean using marine grade panels instead of cardboard canvas panels. Or maybe using hardwood stretchers instead of pine. Using quality materials tells your buyers you are serious about your craft ...

It has been quite a busy year here at Archival Arts! As many of you know, we have had a great deal of changes this year including new employees, a printer upgrade and now a new scanning/capture system. In addition, we have added new waterproof mounting boards for canvas prints and soon we will have an update to our web gallery. So why all the changes?  After discontinuing the fabric printing last year, I decided to re-focus on our core business this year and implement new technology to make our process even more efficient. Our new Epson 9890 has increased color gamut and printing speed for watercolor prints - an upgrade that keeps us on the leading edge of printing technology.  Even more important is our new Phase One 80 megapixel digital capture system. This "Rolls Royce" of digital cameras has replaced our Betterlight scanner.  You will not notice a difference in print quality but you may see quicker turnaround times and less proofs on our end as we perfect our work...